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Technology’s progress can seem daunting at times: reports of technological advances’ negative impacts abound, disseminated at the speed of light by ever faster networks. Machines are perceived by some as threats to the human race: they are stronger, faster, more responsive and even better at playing board games.

The media and entertainment industry consists of film, television, radio and print. These segments include movies, TV shows, radio shows, news, music, newspapers, magazines, and books. In general, media and entertainment jobs include reporters, correspondents, and broadcast news analysts; writers and authors; editors; photographers; graphic designers; translators; film and video editors and camera operators; broadcast and sound engineering technicians; announcers; producers and directors; and performers—from actors to musicians and composers. The workers who are behind the scenes and focused on the business side are public relations people, talent agents and representatives, marketing managers, entertainment lawyers, and distribution workers, among others.

Nowadays, using social media is very regular and necessary, because it involves with life styles and behaviours of people such as personal-to-personal communication, cooperation within the organization, and the commerce that rely on every types of communication technology. The reasons of using this technology are different according user’s objectives. Especially for the businesses, they need the budget for distributing the product’s news to the customers. Now the budget management is very critical, so the social media has been used for effective promoting the “products/services” anytime and anywhere.

Significance of UAE Media

The UAE is a regional and international centre for TV and media, alongside Egypt and Lebanon. Dubai Media City and twofour54, Abu Dhabi's media zone, were set up to attract industry players.

The UAE is home to major pan-Arab broadcasters, including Saudi-owned MBC and OSN. Sky News Arabia operates from Abu Dhabi. The presence of millions of expatriates adds variety to the media scene, which caters for Arab, English-speaking and South Asian audiences. Most domestic UAE media outlets are run by state-owned Abu Dhabi Media and Dubai Media Incorporated.

Publications must be licensed and follow official guidelines on reporting. Foreign publications are censored before distribution. Journalists tend to practise self-censorship.

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