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If somebody ordered something from a restaurant so as a customer he waits for home delivery for his favourite food, but venture is for the restaurant from where the delivery is suppose to be done. A consumer only thinks about the restaurant because of consuming its food but they are not concern about the delivery services.

So the things which are of major concern for the restaurant is brandishing and things that travel really well. So if restaurant has got an item to be delivered that breaks within few minutes so the packaging should be appropriate. But here there is also a great role of delivery services firm to fit in to the requirement of the restaurant by delivering the food in the community while the remains intact.

Proper Delivery services have good scope in the market of Dubai, UAE. They are very important medium between consumer and producer and in other words they are business life line. The businesses that want to reach customers directly with their products, they will always want to keep their customer satisfied just on a click.

Ordering in a meal is no longer just about going through a menu and selecting the option you want delivered to the home or wherever you are. That’s the easy part.

What’s nowhere near as easy is choosing which F&B (food and beverages) delivery app to press on the smartphone to make that transaction happen. Should you go with the one offering a straight discount for first-time users? Or stick with the tried and tested delivery provider? Or are there other options to pick, and where there are more benefits being thrown in to sweeten the deal?

These are the choices UAE consumers — and its F&B operators — are grappling with. Every other month seems to bring in a new F&B online order and delivery platform trying to catch the eye and become a contender. Joining the fray recently was Careem, trying to recreate its obvious strengths in the local ride-hailing business into food delivery services as well. If a delivery aggregator (such as Deliveroo, Uber, Talabat or Zomato) can generate orders on its own, deliver those for the F&B operator and charge between 15-20 per cent of the order value, it is definitely a commercially viable proposition for the F&B operator.

Delivery business guidelines

  • If a restaurant can generate 150 to 250 orders a day through the online platforms, then the following is likely to happen,
  • It can negotiate a commission rate of 15-18 per cent of the transaction value;
  • The online platform also has an incentive to promote the outlet actively on its site;
  • It may also run above-the-line campaigns featuring the F&B brand;
  • The platform monitors the restaurant’s performance with weekly MIS (management information system) reports and performance metrics to enhance the customer experience;
  • It could offer free delivery and free commission weeks to further promote the restaurant.
  • But if the restaurant’s order volumes are low, then the operator will need to pay 25-30 per cent as commission to the online service provider.

Operating conditions for the F&B industry might be red hot in Dubai, but that is not stopping more players coming in to try their pot luck. As many as 1,109 new F&B outlets opened in the city during 2018 and comes on top of the 1,011 outlets that went into business during 2017. The latest additions take the overall tally of restaurants and cafés in Dubai to 11,813 as of end last year.

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