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The UAE owes the dynamics of its market not only to its big population and tourism, but also to its strategy of becoming a local hub for the beauty and skin care industry. The Emirate of Dubai in the UAE is a retail hub for many products, beauty and personal care among others.

A one-sided perception of the Muslim culture as oppressing women and limiting their freedom can be misleading, when it comes to understanding the importance that the Arab world gives to female beauty and personal care. Arab women have traditionally used more personal care and beauty products than in Western cultures, with fragrances, oils and plant-derived cosmetics playing a central role for centuries.

For the young generation, makeup is an important part of the outfit, as it is one of few ways for a young woman to highlight her beauty and character. Many Arab women are beauty-conscious and tend to be discerning and demanding customers, especially those living in big cities.

Nowadays most of the Arab women in the GCC countries wear abayas and cover their heads, which gives them a modest look. Nevertheless, at home and especially during family gatherings they are supposed to display elaborate beauty. Especially ceremonial traditions such as weddings, funerals and engagement parties require significant and time consuming preparation. Arab upper class women are expected to show always perfect grooming; expensive clothes, golden jewelry are to be completed by expensive perfumes and a perfect makeup if they wish to maintain their good public image.

Dubai Cosmetic News for the Investors

Dubai has reinforced its status as the preferred destination for beauty and personal care, with both global and regional players jumping at the opportunity to launch their products and expand their presence in the region, experts at Beauty world Middle East 2019 said.

According to analysts Euromonitor International (EMI), the retail value of the beauty and personal care market in the Middle East and Africa (MEA) is estimated to be worth $34.9 billion in 2019, an eight per cent increase over the previous year. That figure is projected to grow to be worth $43.4 billion in 2022 according to EMI, making the MEA region one of the fastest growing markets in the world for cosmetics, skincare, fragrances, hair care, men's grooming, personal care and hygiene.

Korean cosmetics and skincare products have become extremely popular in the UAE and the Middle East region. We are seeing a lot of interest among consumers for such products, and retailers in the UAE are staying ahead of this trend by offering popular brands from Korea at their stores. Celebrities who are launching their exclusive brands are also driving the demand for beauty products. We expect the demand to continue to grow across all sectors over the next few years.

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